Consider how the normal website develops. You start with a landing page, item pages, and a blog. You choose to focus on a keyword, however, realize there are in excess of 1,000 long-tail varieties of that term, which means you’re stuck composing blogs after blogs to catch the search engine traffic. What’s worse, your website gets bloated, complicated and overall, difficult to navigate, frustrating your users and potential customers.

The topic cluster model is a SEO methodology that centres around topics — instead of keywords — to improve your site’s architecture making it simpler for Google to find related content, that eventually helps boost your search engine ranking.

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